Directed and produced a three-part commercial campaign for designer Abel Paul George, made with Enigma Curation to introduce a limited hoodie release.

Filmed at Serra Retreat, a Franciscan monastery in Malibu. The architecture and the quiet mountain setting shaped the tone of the films and gave the campaign a contemplative feel that matched the work.

The three episodes were the main commercial rollout for the collaboration, and the series got a strong response online.