Through his production company XPOSURE, Vaughn produced a commercial campaign for the Chicago Bulls, Mitchell & Ness, and Just Don around the cultural legacy of basketball in Chicago. The film supported the brands' Fall 2024 collection of hats and merch.

Shot in Chicago and built around the childlike imagination that basketball brings out across the city, and the way the Bulls have shaped generations of fans here. The point was to show basketball as more than a sport in Chicago. It's part of the city's identity.

It's a storytelling-driven commercial about how far the Bulls' influence reaches, all the way down to the city's playgrounds and neighborhood courts.