Produced this campaign film with Pepsi and Chicago designer Just Don through his production company XPOSURE. It marked the start of football season and the connection between sports and the city of Chicago.

Shot at the end of 2024 as a kickoff to the season. The goal was to put Pepsi and Just Don together on something that felt true to Chicago and its sports culture.

The campaign premiered at a Pepsi event at the DuSable Black History Museum and Education Center in Chicago.